An firm believer in 'look up, look out', Rachel has driven export strategies in every business for which she has worked, or founded. Creating the Totseat chair harness in 2005, generating £10m of retail sales, the experience of the brand being counterfeited led Rachel to found SnapDragon to empower businesses to fight fakes online. SnapDragon is now trusted to deliver comprehensive online brand protection to businesses around the world - keeping brands, revenues and customers safe. Rachel co-chairs the Intellectual Property Crime Group's Enforcement Board and was awarded Entrepreneur of the Year in 2020 by the China Britain Business Council.
Exporting offers significant growth opportunities for most businesses but crucial to the equation is protecting your brand as you expand. Fake products contribute over USD0.5 trillion to the global economy, annually, and cause the loss over 2.5 million jobs each year. Sadly, many businesses go into exporting without due consideration to fake and copycat products, but there is much that can be done, for very little money, to protect products - and businesses - in advance. And, if you do find fakes, to protect your customers, revenues and reputation quickly and easily. This is completely key when fakes can harm for life; think fake beauty products, fake car parts ... the list of deadly interactions is endless. Passionate about exporting, founder of SnapDragon Monitoring, Rachel will explain the value of registering intellectual property to protect your brand online and provide hints and tips for businesses large and small.
