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Back to all speakers Lee Ali

View Speaker Bio

How to Generate More Business at International Trade Shows

Exhibiting at international trade shows is one of the quickest ways of winning new export business, however many companies get their strategy completely wrong and end up losing their trade show investment. Join us for a dynamic 40-minute session designed for exporters keen on mastering the art of generating more business from international trade shows.

Key Takeaways:

Strategic Insights: Learn to identify and maximise opportunities at global trade shows.
Attendee Engagement: Discover how to craft engagement experiences that captivate the local audiences and cultures.
Select the Right Team – Identify the right team to staff the booth
Metrics – Collect the right data to measure your return on objectives, investment and experience.
Effective Follow Up: Master follow-up techniques to build lasting business relationships.

Lee shares his experiences and tips from working at over 3000 major global exhibitions since 2007 across sectors including Automotive, Aviation, Food, Pharma, Tech and more.

Workshop

How to Generate More Business at International Trade Shows